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The fast growing global Meetings, Incentives, Conferences and Exhibitions (MICE) industry has opened exciting new career prospects. The BA (Hons) Events Management is a three-year full-time degree awarded by Staffordshire University, UK specially designed to groom students for management positions in this novel industry.
This award aims to give students a broad business education while specially focusing on the skills required for fund raising, human resource management, marketing, business communication, event planning and event execution.
You will learn the dynamics of the MICE industry and the skills needed to fund, plan, organize, execute and manage events. You will also undertake a final year events management project to showcase your innovations for the MICE industry.
You will learn through lectures, tutorials and workshops. Lectures are highly interactive and incorporate group discussions, video presentations, and activity based learning. Learning activities are designed to develop soft skills as well as your ability to work independently and as part of a group. Your learning experience will be enriched by field visits and guest lectures by industry experts.
The Business of Events
Managing the Visitor Experience
Management Accounting
The Professional Toolkit
Human Capital Management
Experiential Marketing
Designing and Delivering Events
Consumer Behaviour
Business Creation and Innovation
Digital Marketing Strategy and Planning
Exploring the Eventscape
Social Media and Content Planning
The Event Professional
Customer Experience Strategy (CX)
Event Planning and Strategy
Contemporary Issues in Events
Change and Transformation
Measuring Success
The Event Knowledge Exchange Project
The minimum qualifications required for admission on the standard route are:
A. GCE Advanced Level
a. Sri Lankan: 3 passes or
b. London, Cambridge or Edexcel : 3 D passes or
c. Any combination totalling to 12 points from the following tariff scheme:
| GCE Advanced Level Grade (Sri Lankan/London/Cambridge/Edexcel) |
A | B | C | D/S | E |
|---|---|---|---|---|---|
| Points | 10 | 8 | 6 | 4 | 2 |
Or
Asia Pacific Institute of Information Technology Degree Foundation
And
B. GCE/GCSE Ordinary Level - Credit Pass (Grade 4) for English
Or
C. Equivalent qualifications
As a Staffordshire Graduate you will enter the world of work with the unique advantage of having skills of Employability, Enterprise and Entrepreneurship. You will be able to start work as an Event Planner, Event Executive/Coordinator, Event Manager, or Promotions/Marketing Executive. You may also look forward to rewarding and satisfying careers in event management companies or leading multinational corporations with a specialized events management department.
We have flexible payment options to suit your finances.You can choose to make the full payment upfront, semester payments in two to three instalments or the monthly instalments.
