Programme Structure
Admission Requirements
Career Opportunities

B.A.(Hons) Events Management

The fast growing global Meetings, Incentives, Conferences and Exhibitions (MICE) industry has opened exciting new career prospects. The BA (Hons) Events Management is a three-year full-time degree awarded by Staffordshire University, UK specially designed to groom students for management positions in this novel industry.

This award aims to give students a broad business education while specially focusing on the skills required for fund raising, human resource management, marketing, business communication, event planning and event execution.

You will learn the dynamics of the MICE industry and the skills needed to fund, plan, organize, execute and manage events. You will also undertake a final year events management project to showcase your innovations for the MICE industry.

Teaching and Learning

You will learn through lectures, tutorials and workshops. Lectures are highly interactive and incorporate group discussions, video presentations, and activity based learning. Learning activities are designed to develop soft skills as well as your ability to work independently and as part of a group. Your learning experience will be enriched by field visits and guest lectures by industry experts.

Programme Structure

Introduction to Tourism & Events

Management Skills

Resourcing Events and Tourism Organisations

Entrepreneurial Marketing

Legislation and Human Resources in the Events Context

New Media Marketing in Tourism and Events

Fundraising for Events Management

Professional Development

Tourism & Events Service Operations Management

Enterprising Graduate OR Work Experience

Events Planning and Strategy

Managing Events Communications

Marketing Matrix

Events Management Project

Contemporary Issues in Tourism & Events

Admission Requirements

The minimum qualifications required for admission are:
GCE Advanced Level with 2 passes with a Credit Pass for English at the GCE (Ordinary Level)
GCE Advanced Level (London, Cambridge or Edexcel) with 2 passes
Successful completion of the Asia Pacific Institute of Information Technology Degree Foundation
You may apply pending A/L results. Applicants with additional qualifications may receive advanced entry.

Career Opportunities

As a Staffordshire Graduate you will enter the world of work with the unique advantage of having skills of Employability, Enterprise and Entrepreneurship. You will be able to start work as an Event Planner, Event Executive/Coordinator, Event Manager, or Promotions/Marketing Executive. You may also look forward to rewarding and satisfying careers in event management companies or leading multinational corporations with a specialized events management department.


We have flexible payment options to suit your finances.You can choose to make the full payment upfront, semester payments in two to three instalments or the monthly instalments.

Fee Structure