The Marketing Management award is designed for you to explore and develop skills to meet the ever-evolving needs of the marketing profession. You will gain practical skills in areas such as digital marketing and the associated knowledge and expertise to succeed in the sector.
You will learn through lectures, tutorials and workshops. Lectures are highly interactive and incorporate group discussions, video presentations, and activity based learning. Learning activities are designed to develop soft skills as well as your ability to work independently and as part of a group. Your learning experience will be enriched by field visits and guest lectures by industry experts.
Creating and Implementing Marketing Campaigns
The Professional Toolkit
Business Creation and Innovation
Digital Marketing Strategy and Planning
The Digital Toolkit
Developing Collaborative Relationships
Social Media and Content Planning
Work Placement Project
Customer Experience Strategy (CX)
Corporate Brand and Reputation
Digital Acquisition, Conversion and Retention
Knowledge Exchange Project
The minimum qualifications required for admission on the standard route are:
A. GCE Advanced Level
a. Sri Lankan: 3 passes or
b. London, Cambridge or Edexcel : 3 D passes or
c. Any combination totalling to 12 points from the following tariff scheme:
|GCE Advanced Level Grade
Asia Pacific Institute of Information Technology Degree Foundation
B. GCE/GCSE Ordinary Level - Credit Pass (Grade 4) for English
C. Equivalent qualifications
As a Staffordshire Graduate you will enter the world of work with the unique advantage of having skills of Employability, Enterprise and Entrepreneurship. You will be able to start work as an Accounts Executive, Accountant, Financial Analyst, Auditor, or Credit Controller. You may also venture into areas such as Entrepreneurial Financial Consultancy & Business Services. You may aspire to careers in large corporates and be associated with the accounting and financial decision making processes.
We have flexible payment options to suit your finances.You can choose to make the full payment upfront, semester payments in two to three instalments or the monthly instalments.