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Programme Structure
Admission Requirements
Career Opportunities
Fees

BA (Hons) Marketing Management

The Marketing Management award is designed for you to explore and develop skills to meet the ever-evolving needs of the marketing profession. You will gain practical skills in areas such as digital marketing and the associated knowledge and expertise to succeed in the sector.

Teaching and Learning

You will learn through lectures, tutorials and workshops. Lectures are highly interactive and incorporate group discussions, video presentations, and activity based learning. Learning activities are designed to develop soft skills as well as your ability to work independently and as part of a group. Your learning experience will be enriched by field visits and guest lectures by industry experts.

Programme Structure

Business Agility

Creating and Implementing Marketing Campaigns

Digital Identity

Entrepreneurial Marketing

Experiential Marketing

The Professional Toolkit

Consumer Behaviour

Business Creation and Innovation

Digital Marketing Strategy and Planning

The Digital Toolkit

Developing Collaborative Relationships

Big Data

Social Media and Content Planning

Work Placement Project

Customer Experience Strategy (CX)

Corporate Brand and Reputation

Business Ethics

Digital Acquisition, Conversion and Retention

Measuring Success

Knowledge Exchange Project

Admission Requirements

The minimum qualifications required for admission on the standard route are:
 A. GCE Advanced Level
  a. Sri Lankan: 3 passes or
  b. London, Cambridge or Edexcel : 3 D passes or
  c. Any combination totalling to 12 points from the following tariff scheme:

GCE Advanced Level Grade
(Sri Lankan/London/Cambridge/Edexcel)
A B C D/S E
Points 10 8 6 4 2

  
  Or
  Asia Pacific Institute of Information Technology Degree Foundation
  And
 B. GCE/GCSE Ordinary Level - Credit Pass (Grade 4) for English
  Or
 C. Equivalent qualifications

Career Opportunities

As a Staffordshire Graduate you will enter the world of work with the unique advantage of having skills of Employability, Enterprise and Entrepreneurship. You will be able to start work as an Accounts Executive, Accountant, Financial Analyst, Auditor, or Credit Controller. You may also venture into areas such as Entrepreneurial Financial Consultancy & Business Services. You may aspire to careers in large corporates and be associated with the accounting and financial decision making processes.

Fees

We have flexible payment options to suit your finances.You can choose to make the full payment upfront, semester payments in two to three instalments or the monthly instalments.

Fee Structure